Privacy Policy

Overview

Any person interacting with TrafFix services who provide TrafFix with names, addresses, telephone numbers, e-mail addresses, domain names or URLs, or any other Personally Identifiable Information (PII) permits TrafFix to use such information for commercial purposes of its own, including contacting individuals about products and services which may be of interest. The only Personally Identifiable Information we collect is volunteered by the user of TrafFix services, including form submittals, site registrations, and purchases. This information is used to conduct business, improve customer satisfaction, website reliability, and is never shared with other organizations for commercial purposes.

What Information We Collect

We may collect information about you in a variety of ways. The information we may collect on our Sites include:

• Usage Data (Analytics): We use a self-hosted instance of Matomo analytics (meaning the data stays on our servers) temporarily along side Google Tag Manager with Google Analytics to collect anonymized information about your visit, such as the pages you view and the links you click. This helps us understand website traffic and improve the site for everyone. This data is processed in a way that does not personally identify you and is used solely for internal analysis.
• Consent Data: We store your cookie consent preference using a cookie.
• Contact Information: If you use our contact form, we collect your name, organization name, e-mail address or telephone number, the message you send, and how we should contact you.
• Order Information: If you place an order through our online store, we collect your name, billing & shipping addresses, telephone number, e-mail address, payment information (handled and processed by authorize.net).

How We Use Your Information

The use the limited information we collect solely for the following internal purposes:

• To analyze usage data and trends to improve our website's content, functionality, and user experience.
• To respond to your inquiries if you contact us via the contact form.
• To respond to your order placements and to remember your online account for easier login.
• To maintain the security and operational integrity of our website.

We do not use your data for 3rd party advertising, profiling, or any other purpose other than operating and improving our sites, responding to your direct requests, and processing your online orders.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track the activity on our Sites and hold certain information.

• Matomo Analytics Cookies (Self-Hosted): If you provide consent, our self-hosted Matomo Analytics uses cookies like `_pk_id` and `_pk_ses` to anonymously measure website usage for internal improvement purposes only. Your explicit consent is required before these cookies are activated.
• Google Tag Manager & Google Analytics: If you provide consent, Google Tag Manager and Google Analytics uses cookies beginning with `_ga` and `_ga_` to anonymously measure website usage for internal improvement purposes only. Your explicit consent is required before these cookies are activated.
• Consent Cookie: A cookie named `tdi_consent_status` and `mtm_consent` stores whether you have accepted or declined the use of analytics cookies.
• Shopping Cookies: Our web store uses numerous cookies to track your shopping cart, login status, and session information like recently viewed or compared products to offer the best shopping experience possible.

You can manage your cookie preferences at any time. You can instruct your browser to remove or refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, some parts of our websites may not function properly.

Children Online Privacy Protection Act (COPPA)

When it comes to the collection of personal information from children under the age of 13 years old, the Children's Online Privacy Protection Act (COPPA) puts parents in control. The United States Federal Trade Commission (FTC) enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children's privacy and safety online.

TrafFix does not specifically market to children under the age of 13 years old, nor do we allow third-parties, including ad networks or contractors, to collect PII from children under 13.

Learn More

Security of Your Information

We use administrative, physical, and technical security measures to help protect your information. While we have taken reasonable steps to secure the information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

Contact Opting Out

If you have questions or comments about this Privacy Policy, please contact us using the contact form.

Any User who does not wish to receive further contacts from TrafFix Devices, Inc. should send TrafFix Devices, Inc. a specific request (i.e. stating do not use or do not share or both) by e-mailing webmaster@traffixdevices.com with the subject 'Privacy', or by certified or standard mail clearly marked 'Privacy-Urgent' addressed as follows:

TrafFix Devices, Inc. reserves the right to modify this Privacy Policy at any time in its sole and absolute discretion.